Instagram is an online and mobile social network for the photo- and video-sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 seconds.
For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but
bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully
Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads.
Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms.
Similar to Facebook ads, to run ads on Instagram, you’ll need a Facebook Page for the brand or product you are promoting.
What ad types does Instagram offer?
Similar to what we have seen for Facebook, we can classify Instagram’s ad options based on what the ads look like and what objectives they have. All Instagram ads will be placed in
the user feed, both in the browser and the app version
● Traffic (for clicks to your website or to the app store page of your app)
● App installs
● Engagement (with your posts)
● Video views
● Conversions (on your website or app)*
* This campaign objective requires you to implement the Facebook pixel on your site. To
learn how to create a Facebook pixel and how to add it to the code of your website, have
a look here.
If you want to track the actions that happen inside your mobile app as a
the result of your ads, your developer should implement a piece of code called App Events.
Point them to this site to learn more.
What targeting options does Instagram offer?
Instagram offers the same targeting options as Facebook. You can combine them to build
a specific audience:
Location : Target users by country, state, city, zip code, or the area around your physical business.
Demographics : Target users by age, gender, education, and the languages they speak.
Interests Target users by interests, based on profile information, pages or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping.
Behaviors : Target users based on what Instagram knows about user behavior, such as the way they shop, the phone they use, or if they plan to buy a house or a car. Connections Target users who like your Facebook Page or Instagram account and their friends.
Connections : Target users who like your Facebook Page or Instagram account and their friends.Custom Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences, people who are similar to your existing customers.